For NBA’s presence at BRED Festival, the goal was to create a stand where basketball, street culture, and youth expression meet. The initial concept blended NBA 2K League visuals with street-art textures and regional influences. In the second and final round that was executed, I strengthened the direction by embedding a stronger Middle Eastern identity through Arabic-inspired graffiti and cultural references, resulting in an immersive stand reflecting the raw hustle and creative spirit of BRED. Worked on it with The Hanging House