For Acqua di Parma’s BC Convention, the goal was to translate the brand’s philosophy of Italian sophistication into an immersive gathering that felt both refined and human. We approached this by reimagining the event as “Casa di Parma,” a living home where the brand is not just presented but felt through rituals of warmth, craft, and sensory detail. This shaped a concept rooted in bringing the Italian Art of Living into every moment. Using the brand’s existing identity as our foundation, we expanded its visual language into a warm, sunlit experiential world expressed through tactile materials, curated moments, and layered atmospheres that reflect elegance, connection, and everyday ritual. My role focused on creating the key visual language and assisting in developing AI led spatial visuals to bring this world to life. Worked on it with The Hanging House