For “Hold My Girl,” the goal was to translate the story of an estranged mother and daughter reconnecting into a visual and musical experience. The narrative follows two lives shaped by distance and hardship finding common ground through music and shared pasts. Using film and music as the core mediums, we developed a distinct identity for the project, treating the film as a brand. This identity extended across social media, physical installations, and a press kit, culminating in a website that brought all deliverables together into a shared space for audiences to engage with the story. Credits to my team members Dustin (Co-Designer), Naasha (Director & Scriptwriter), Karmen (Editor & Producer) and Patrick (Audio Engineer & Music Producer) for collectively producing such a great piece & SAE for providing the platform to do so.