For du’s presence at Expand North Star 2025, the goal was to create an exhibition stand that translated their brand promise into a tangible, future-facing experience. We approached this by viewing progress as a collective act, where meaningful connections drive momentum and growth. This shaped the concept, “The Collective Catalyst.” Using du’s existing identity as our foundation, we expanded its visual language to create an eye-catching, inviting experience within the space designing the activations throughout and shaping the spatial direction during the final resubmission rounds, including the version that was executed, to bring the brand to life as a space built on connection, shared momentum, and progress. Worked on it with The Hanging House